“SOLD AMERICAN: CONSUMPTION AND CITIZENSHIP 1890-1945”: CHARLES MCGOVERN BOOK

August 17, 2010 at 11:08 am | Posted in Books, Economics, Financial, History, Research, USA | Leave a comment

spin-globe.gif

books-globe.gif

globe-purple.gif

history.gif

world.gif

compass.gif

loudspeaker.gif

globeinmoney.jpg

soldbook.jpg

Sold American: Consumption and Citizenship, 1890-1945

by Charles F. McGovern

Product Details:

· Pub. Date: October 2006

· Publisher: University of North Carolina Press The

· Format: Library Binding 552pp

· ISBN-13: 9780807830338

· ISBN: 080783033X

Synopsis

At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation.

McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates.

The result, says McGovern, was a redefinition of the citizen as consumer. The articulation of an “American Way of Life” in the Depression and World War II ratified consumer abundance as the basis of a distinct American culture and history.

Biography
Charles F. McGovern is associate professor of American studies and history at the College of William and Mary and a former curator at the National Museum of American History in Washington, D.C. He is coeditor of Getting and Spending: European and American Consumer Societies in the Twentieth Century.

Editorial Reviews

Review

“Masterful. . . . Powerfully argued and deeply researched.”
Journal of Contemporary History

“Thoroughly researched, deeply grounded in archival collections, iconography, and secondary literature, and wonderfully illustrated with telling advertising imagery.”
Register of the Kentucky Historical Society

“McGovern’s long awaited book rewards our patience as scholars with its exemplary study of how we lost our patience as a polity of consumers.”
American Historical Review

“A finely wrought, lavishly illustrated volume. . . . Highly recommended.”
CHOICE

“The latest addition to the important new literature on the political economy of consumer capitalism. . . . Represents a sturdy contribution to our thinking about what is arguably the most important question in contemporary American history.”
Indiana Magazine of History

“Provides a welcome addition to the canon of works on mass and consumer culture. . . . A meticulous analysis into the participation of two groups of people that have been instrumental in shaping the relationships between consumers. . . . Promises to provide fertile ground for discussion.”
Winterthur Portfolio

“Particularly valuable in that McGovern argues persuasively.”
American Journalism

“This is a wonderful book, brilliantly researched and elegantly written.

George Lipsitz, University of California, Santa Barbara

“A fascinating intellectual journey. . . . a compelling story of American citizenship.

Jean-Christophe Agnew, Yale University

Product Description

At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold American, Charles F. McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. McGovern argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship.

Sold American: Consumption and Citizenship, 1890-1945

by Charles F. McGovern

banknotes.jpg

TrackBack URI


Entries and comments feeds.

%d bloggers like this: