March 8, 2008 at 9:57 am | Posted in Asia, China, Economics, Financial, Globalization, Research | Leave a comment










Horizon Research Consultancy



  • Founded 1992

  • 250 Full-time Employees

  • 2500 interviewers

  • In the “Top 10” of the market research companies in China

  • ESOMAR Representative (European Society for Opinion and Marketing Research), Member of the Leading Committee of China Market Research Association, Vice Presidency of Beijing Technology Consulting Association

There are four companies under Horizon Research Consultancy Group, Horizon Research (full-service market research), Progress Strategy (marketing and management consulting services), Horizonkey (Omnibus), and Vision (Investment Project Selection). Horizon is leader in integrating data based market research findings with consulting to provide clients customized solutions for strategic directions.


Full service company with:

  • 400 interviewers country-wide

  • Region area supervisors

  • Computer assisted lines phone room (CATI) – Call Center

  • Conference room with video and presentation facilities


  • Chairman: Mr. Victor Yue Yuan

  • Executive VP: Mrs Gloria Jun Zhang

  • CIO: Dr. Xi Feng

  • Senior Director:

  • Mrs. Betty Peng Zhang

  • Ms. Xioali Chen


For further information please contact Gloria Jun Zhang or Victor Yue Yuan.

Rm 1108, Xinhengji Guoji Dasha
No.3, Maizidian West Road
Beijing 100016

Tel: (+86) 10-64603002
Fax: Fax: (+86) 10-64603001



  • Experience With over 5000 projects, Horizon has an in-depth understanding of China and know-how approach to meet various client needs.

  • Resources We exceed competitors in having established a broad network with customers, industries, the governments, and the media which enable us to leverage and maximize available resources.

  • Uniqueness Horizon takes lead in creating and updating innovative methods that fit the unique China market.

  • Personnel Horizon’s staff are highly selective, creative, seasoned, customer oriented, and professional with both domestic and international learning and working experiences.

  • Authority Horizon is recognized by governments and clients as a key authoritative source for information access and solutions providing with trust and integrity.


Horizon’s experience covers the full range of consumer and B-to-B markets, with emphasis on:

  • Automobile

  • IT/Electronic

  • Telecommunications

  • Financial Services

  • Real Estate

  • Household Appliance

  • FMCG

  • Media

  • Logistics


Marketing Research

  • Consumer usage & attitude

  • Marketing segmentation and target consumers

  • Consumer needs

  • Corporate image

  • Brand equity and Brand evaluation

  • Product Concept Development & Test

  • New Product Test

  • Advertisment Test

  • Customer Satisfaction

  • Employee Satisfaction

  • Investment Enviroment Evaluation

Management Consulting

  • Corporate Strategy

  • Brand Management

  • Brand Communication Strategy

  • Marketing Strategy

  • Market Potential and Market Entry

  • Product Portfolio Management

  • Channel Management

  • Product Developement Management

Rm 1108, Xinhengji Guoji Dasha
No.3, Maizidian West Road
Beijing 100016

Tel: (+86) 10-64603002
Fax: Fax: (+86) 10-64603001


Horizon Research Consultancy Group


March 8, 2008 at 8:18 am | Posted in Asia, Books, Globalization, History, India, Philosophy, Research, Third World, World-system | Leave a comment









The White Tiger

Aravind Adiga (Author)

Product details

  • Hardcover: 336 pages

  • Publisher: Atlantic Books (1 Mar 2008)

  • Language English

  • ISBN-10: 1843547201

  • ISBN-13: 978-1843547204

From the Publisher

Introducing a major literary talent, The White Tiger offers a story of coruscating wit, blistering suspense, and questionable morality, told by the most volatile, captivating, and utterly inimitable narrator that this millennium has yet seen.Balram Halwai is a complicated man. Servant. Philosopher. Entrepreneur. Murderer. Over the course of seven nights, by the scattered light of a preposterous chandelier, Balram tells us the terrible and transfixing story of how he came to be a success in life –


Balram Halwai is the White Tiger – the smartest boy in his village. His family is too poor for him to afford for him to finish school and he has to work in a teashop, breaking coals and wiping tables. But Balram gets his break when a rich man hires him as a chauffeur, and takes him to live in Delhi. The city is a revelation. As he drives his master to shopping malls and call centres, Balram becomes increasingly aware of immense wealth and opportunity all around him, while knowing that he will never be able to gain access to that world. As Balram broods over his situation, he realizes that there is only one way he can become part of this glamorous new India – by murdering his master.”The White Tiger” presents a raw and unromanticised India, both thrilling and shocking – from the desperate, almost lawless villages along the Ganges, to the booming Wild South of Bangalore and its technology and outsourcing centres. The first-person confession of a murderer, “The White Tiger” is as compelling for its subject matter as for the voice of its narrator – amoral, cynical, unrepentant, yet deeply endearing.

Publisher and industry reviews

Jacket review

“‘In the grand illusions of a ‘rising’ India, Aravind Adiga has found a subject Gogol might have envied. With remorselessly and delightfully mordant wit The White Tiger anatomizes the fantastic cravings of the rich; it evokes, too, with starting accuracy and tenderness, the no less desperate struggles of the deprived.’ Pankaj Mishra”

US Kirkus review

What makes an entrepreneur in today’s India? Bribes and murder, says this fiercely satirical first novel. Balram Halwai is a thriving young entrepreneur in Bangalore, India’s high-tech capital. China’s Premier is set to visit, and the novel’s frame is a series of Balram’s letters to the Premier, in which he tells his life story. Balram sees India as two countries: the Light and the Darkness.

Like the huddled masses, he was born in the Darkness, in a village where his father, a rickshaw puller, died of tuberculosis. But Balram is smart, as a school inspector notices, and he is given the moniker White Tiger. Soon after, he’s pulled out of school to work in a tea shop, then manages to get hired as a driver by the Stork, one of the village’s powerful landlords. Balram is on his way, to Delhi in fact, where the Stork’s son, Mr. Ashok, lives with his Westernized wife, Pinky Madam. Ashok is a gentleman, a decent employer, though Balram will eventually cut his throat (an early revelation). His business (coal trading) involves bribing government officials with huge sums of money, the sight of which proves irresistible to Balram and seals Ashok’s fate. Adiga, who was born in India in 1974, writes forcefully about a corrupt culture; unfortunately, his commentary on all things Indian comes at the expense of narrative suspense and character development. Thus he writes persuasively about the so-called Rooster Coop, which traps family-oriented Indians into submissiveness, but fails to describe the stages by which Balram evolves from solicitous servant into cold-blooded killer. Adiga’s pacing is off too, as Balram too quickly reinvents himself in Bangalore, where every cop can be bought. An undisciplined debut, but one with plenty of vitality. (Kirkus Reviews)

The White Tiger

Aravind Adiga (Author)

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